Brand New Day
Brand New Day portrait photography supports the brand's 2025 campaign, featuring actor Jacob Derwig as the campaign's central face.
Shot in studio alongside the campaign film, the portraits work with the production's existing lighting setup rather than a separate photographic rig, keeping the stills visually consistent with the film itself.
About the project
Michiel previously created Brand New Day’s full visual house style, and this project extended that relationship into supporting photography for the 2025 campaign, fronted by actor Jacob Derwig.
The photography was shot in studio, working with the production’s existing film lighting rather than introducing a separate setup. The material was used exclusively on social media, not in video or broadcast.
Michiel’s role
Photography
Output
☐ Portrait stills for social media
Credits
Client: Brand New Day
Photography: Michiel Spijkers
Talent: Jacob Derwig
Available for campaign photography, film direction, creative direction or visual advice. Send a short note about the project, timing and what the work needs to do.
Office Utrecht